Editorial policy

This page sets out the standards we hold ourselves to. If we fall short of them, tell us and we will correct the page.

Evidence

We do not publish a claim we cannot trace to a source. What a tool is, what it does, what it costs and what it includes come from the vendor's own site. What using it is actually like comes from long-term user reports on public threads and review sites. When the two disagree, the vendor's own pages decide the facts and we say what they say.

We do not test on live campaigns

We are a research desk. We do not claim to have run these tools on our own paid traffic, and you will not find "we tested this on live campaigns" language here, because it would not be true. We read, we check the vendor's documentation and pricing, and we verify prices before we write a verdict.

Rankings

Rankings reflect what the evidence supports for a specific kind of buyer, and are set independently of any commercial relationship. A tool that pays us nothing can outrank one that does. Rankings are ordinal: a numbered order with one clear pick per situation, not a score we invent and then defend.

Prices and freshness

Prices change and features change. Every tool page carries the date we last checked its pricing. We revisit the money pages on a regular cycle and log meaningful changes.

Corrections

If a fact here is wrong or out of date, tell us. We fix it, and we note that we did.

Money

We earn affiliate commissions on some outbound links, disclosed on every page that carries one. The full model is on how we make money.